Brand Guidelines
Memorable brands are built from the inside, out. Rooted in ideas around what AI NATION stands for, it’s this vision that drives our visual identity, who we are and what we believe in.
Vision
We are accelerating the Germany-wide revolution in the field of artificial intelligence by giving every excellent idea the chance to become reality.
Mission
We identify the best AI startups in Germany and provide them with comprehensive support. We act as a driver of innovation transfer, use universities as platforms, and strengthen AI as a deep tech innovation.
AI NATION combines the strengths of the metropolitan regions of Berlin and Munich and is growing as a nationwide platform with the gradual integration of additional regions.
Brand idea
YOU ARE THE FUTURE OF AI
AI NATION is dedicated to making AI innovation accessible to everyone. We provide a low-threshold, unbureaucratic platform that operates neutrally across Germany.
Our goal is to activate our target groups and ensure they feel connected to the AI ecosystem. By inspiring creativity and initiative, we encourage the development of innovative solutions, while our flexible offerings make it easy for anyone to join this dynamic network.
Design approach
Grounded in the idea “YOU ARE THE FUTURE OF AI”, our approach to design leverages this thought to focus our efforts and align our creative work.
SUCCESS
We show this through purposeful, intentional empowering design.
EASY ACCESS
We show this through captivating, simple, engaging design.
SMART PROCESS
We show this through engineered, elegant systematic design.
