Brand Guidelines
Neue Haas Grotesk Display
Neue Haas Grotesk Display reflects our brand values of clarity, confidence, and timeless design. Its clean lines and balanced proportions express professionalism and trust without distraction. The typeface speaks with a modern, understated voice — direct yet approachable — ensuring our message remains clear and consistent across all touchpoints.
Weights & styles
To maintain a consistent tone, we exercise restraint in the weights and styles we use. Neue Haas Grotesk Display 75 Bold is preferred over any other weight or style for headlines, titles and bold statemets, with Neue Haas Grotesk Display 55 Roman retained for our body copies and captions.
Using type
We use type in a clear, calm and confident manner. Using as few styles as necessary, range type to the left.
All paragraphs ranged left
System font
There may, in certain circumstances, be occasions where our typefaces aren’t available for use. (e.g. when web-fonts have been blocked or are unavailable, digital newsletters etc). When this occurs the following fallback fonts can be used:
Arial Bold
Arial Regular
Use-cases for the fallback typeface include, for example, PowerPoint presentations, emails, newsletter or business correspondence.
Arial Bold for headlines, Arial Roman for body copies
Google font
Inter Tight is our Google fallback font. It can be used across all cloud/drive documents and presentations where Neue Haas Grotesk Display is not accessible.
Inter Tight Extra Bold for headlines, Inter Tight Roman for body copies