Brand Guidelines

04 Typography

Typography is a core element of the AI NATION identity. We use Neue Haas Grotesk Display — an engineered, adaptable, and precise type family — to communicate with rational clarity across our diverse community base.

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Neue Haas Grotesk Display

Neue Haas Grotesk Display reflects our brand values of clarity, confidence, and timeless design. Its clean lines and balanced proportions express professionalism and trust without distraction. The typeface speaks with a modern, understated voice — direct yet approachable — ensuring our message remains clear and consistent across all touchpoints.

Weights & styles

To maintain a consistent tone, we exercise restraint in the weights and styles we use. Neue Haas Grotesk Display 75 Bold is preferred over any other weight or style for headlines, titles and bold statemets, with Neue Haas Grotesk Display 55 Roman retained for our body copies and captions.

Using type

We use type in a clear, calm and confident manner. Using as few styles as necessary, range type to the left.

Neue Haas Grotesk Display 75 Bold for large headlines

Neue Haas Grotesk Display 75 Bold for titles, subheadlines and bold text inside body copy.

Neue Haas Grotesk Display 55 Roman for body copy.  AI NATION is a dynamic support and accelerator platform designed for early-stage startups at the forefront of Artificial Intelligence. We offer a wealth of resources, expert mentorship, and an expansive network to transform visionary AI concepts into thriving businesses. By uniting two of Germany’s most vibrant startup ecosystems, Munich and Berlin, AI NATION provides nationwide support to help you scale and succeed, no matter where you are in the country.

Neue Haas Grotesk Display 55 Roman for captions.

All paragraphs ranged left

System font

There may, in certain circumstances, be occasions where our typefaces aren’t available for use. (e.g. when web-fonts have been blocked or are unavailable, digital newsletters etc). When this occurs the following fallback fonts can be used:

Arial Bold
Arial Regular

Use-cases for the fallback typeface include, for example, PowerPoint presentations, emails, newsletter or business correspondence.

Arial Bold for headlines, Arial Roman for body copies

Google font

Inter Tight is our Google fallback font. It can be used across all cloud/drive documents and presentations where Neue Haas Grotesk Display is not accessible.

Inter Tight Extra Bold for headlines, Inter Tight Roman for body copies

Resources

Neue Haas Grotesk Display

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