Brand Guidelines Logo

The AI NATION logo is a cornerstone of our identity—a symbol of trust, quality, and a key marker for our communication. To maintain its clarity and consistency across all mediums, we follow a few simple guidelines to ensure it’s always represented with precision.

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Logo

Our logo is the visual signature of our brand—distinct, memorable, and versatile across all scales and mediums. It can introduce a message with impact or provide a simple, elegant sign-off.

Logo suite

A logo suite have been created to provide flexibility when designing to specific formats and mediums.

AI NATION logo primary

AI NATION logo secondary

AI NATION Icon

AI NATION ACCELERATOR lock-up (Logo and wordmark)

AI NATION GRANT lock-up (Logo and wordmark)

Exclusion zones

The exclusion zone protects the logo’s clarity and visual impact by keeping it separate from other design elements such as text, graphics, and images. The diagrams illustrate the minimum space that must be maintained around the logo. No other text or logos should appear within this area.

The exclusion zone for all AI NATION logos on all sides is equal to the width of the small circle from the logo.

Colors and backgrounds

The AI NATION logo (primary, secondary):
It can be used on any approved brand color background; however, the prefered usage is in monotone on a black or white background.

The AI NATION lock-up (Accelerator, Grant):
It can only be used on black or white backgrounds.

AI NATION brand label

‍The AI NATION brand labels consists of the AI NATION logos/program lock-ups placed on a defined white background area.

This version should be used when the logo appears over busy or visually complex backgrounds, such as crowd scenes, event photos, or group images (e.g., startup team pictures).

The background of the brand label ensures legibility, visual balance, and brand recognition even in dynamic environments.

‍Guidelines:

‍Use the brand label instead of the standalone logo when the background contains multiple colors, textures, or overlapping elements.
The label background must provide sufficient contrast to keep the logo clear and readable.
Maintain consistent padding and proportions around the logo within the label area.
Do not alter the color, transparency, or shape of the brand label.
Place the brand label in a visible yet unobtrusive area of the image (preferably a corner or clear section).

AI NATION brand label primary

AI NATION brand label secondary

AI NATION brand label ACCELERATOR lock-up

AI NATION brand label GRANT lock-up

AI NATION brand label Example with primary logo

AI NATION brand label Example with secondary logo

Logoframe

The logo frame is a distinctive and meaningful design element that reinforces the brand’s visual identity. It may be applied across a range of touchpoints, including wall graphics, covers, and posters.

To ensure proper and consistent application — or if you intend to incorporate your own imagery within the logo frame — please consult the brand management team prior to implementation:
contact@ai-nation.de

Off-Brand

The logo must never be used with or placed on off-brand colors or image backgrounds. Similarly, placing the logo over busy, photographic, patterned, or otherwise complex backgrounds can compromise the visual integrity of the brand and reduce the logo’s legibility and impact.

When it is necessary for the logo to appear in conjunction with imagery, it must be positioned within a clear, uniform area that provides adequate contrast.

Off-brand color

Off-brand background color

Logo on complex image background

03 Logo